Sector Retail

The retail sector, where the products are offered to the end consumers, touches many people by its very nature.  Due to the sector's quantitative size and the intensity of the flow of goods and services, the retail space is dynamic, open to innovations, and in constant transformation. Although it grows slower compared to the world economy due to its huge global volume, the retail sector, which has a critical place in the commercial field, is estimated to reach USD 25 trillion in 2019. The transformation in the retail sector causes retail logistics to be an area of activity that is constantly updated, and shaped according to demands and needs solutions. Considering the population density of Türkiye, the young population ratio, and trade capacity, the importance of retail logistics and retailing in the Turkish economy can also be understood more easily. If you want to learn about retail logistics, which consists of very challenging operations, you must first master the retailing supply chain.

Stages of Retail Logistics

Retail, the heart of the national economy, refers to the final stage of the distribution process.  Conventional retail refers to product sales from the store to the end consumer. In line with this, many employees, from warehouse personnel to sales officers, from store officers to shipping managers, act as a chain team. Besides, there is retail without stores. Sales are made without stores through voluntary chains, retail cooperatives, and retail groups. In this operation system, teams, team managers, and regional managers help complete operations hierarchically. In all systems, retail logistics becomes more difficult as retail businesses diversify and the number of products on sale increases. The stages of retail logistics cover every stage from the transportation of ready-made parts to the point of consumption. The scope of retail logistics includes implementing all these services, the realization of forward and reverse flow, storage, inspection, and planning of products.



 

Importance of Planning and Systematic Structure

The effort to implement each operation more efficiently, quickly, and effectively has paved the way for the intertwining of retail logistics with innovations in technology and informatics. In retail logistics, where constantly high quantities of products enter and exit, sudden demands are seen due to increasing demand, and complex routes are used due to franchise systems, the necessity of offering different products together also opens the door to a new challenge. Therefore, good planning and systematic organization are essential for planning the sections in the stores, providing suitable conditions for the products in the warehouse, making an inventory, labeling, handling, stock control, and the incoming and outgoing product processes.  In fact, no matter how good and diverse the products are, if a large number of end consumers experience stock problems in the store they enter or complain that the product they buy is damaged due to storage conditions, it is impossible to mention that the store is successful.

According to studies, retailers experience loss of sales in 43% of the cases where they have stock problems.  In order to avoid such problems, companies serving in the retail field need to work with the right logistics and transport partners.

Sertrans Logistics has responded to logistics and transfer needs for more than 30 years with retail solutions providing speed and cost advantages.  We facilitate operational workflows with our expert staff and innovative working approach. Sertrans Logistics meets the requirements of the retail area thanks to its 99.9% damage-free rate in the field of transport, on-time delivery guarantee, online tracking, and SMS notification facilities. Sertrans Logistics' technical infrastructure, which can respond quickly to instant demand increases, gives an advantage in retailing with a one-thousandth error rate in stock control. You can also reach many different retail solutions such as storage, transport, warehouse, and RFID technology with Sertrans Logistics experience.