Sector E-Commerce

The fact that digitalization becomes a stronger habit day by day has caused e-commerce activities to gain momentum. According to the data from the E-Commerce Information Platform, the E-Commerce Volume increased by 69% and the number of orders increased by 46% in 2021. In this sense, the e-commerce sector, which is expanding rapidly, needs to accelerate its steps to improve service quality and functionality. E-commerce logistics is critical for all companies that want to provide good e-commerce services.

E-commerce logistics processes, which are among the main factors for profitable, efficient, fast, and reliable e-commerce activities, increase the profitability and reliability of businesses when they are carried out by experienced and devoted teams and professional logistics companies. If you, as an e-commerce service provider, want to manage your logistics processes in the best way possible, please review the following details about e-commerce logistics. Please contact us anytime to learn more about Sertrans' services in this field.

 What is E-Commerce Logistics?

E-commerce logistics refers to the entire process that allows customers who order any product from an e-commerce site to reliably receive their orders within the specified timeframe. E-commerce logistics bears responsibility not only for the shipment of the product to the consumer but also for the reliable stocking, packaging, and management of return processes following the determined standards.  In e-commerce services, the quality and functionality of the website and product quality are highly critical in addition to the procurement and transportation processes. Many e-commerce users take into account the quality of the product as well as how quickly and accurately the website delivers the product. Naturally, all companies offering e-commerce services should consider e-commerce logistics as one of the main factors of their activities and pay attention to this field. In the world of digital marketing, where competition and diversity are incredibly high, e-commerce logistics is one of the areas where you need to pay attention to be ahead of the game.



 

What are the Basic Needs and Expectations in the Field of E-commerce Logistics?

In order to understand the basic steps in the field of e-commerce logistics, it may be helpful to first have a look at the stages of an e-commerce logistics process.  These stages can be listed as follows:

In the e-commerce logistics process, the products to be sold must be supplied first. During the supply process, the e-commerce company procures the goods from the manufacturer.

The products supplied are called stocks in the e-commerce company and these stocks are regularly recorded according to the supply and sales activities. Besides, the critical stages of the e-commerce logistics process include storing the products in stock and getting fast access to the products according to orders.

The ordered products are packaged carefully and safely during the packaging process, which is the next stage after storage.  The process of delivering the products to the end consumer is called distribution and the products are delivered to the end consumer through cargo companies, couriers, or different logistics companies.

All these stages should be handled with precision in managing effective e-commerce logistics.  Problems at any stage can affect other steps, lower your service quality, or lead to negative customer feedback.

Accordingly, the basic order in e-commerce logistics is as follows:

● A fast and undamaged shipping process
● Accurate and regular stock management
● Sufficient storage and inventory capacity to avoid any disruption in the process
● Expert staff with strong coordination and communication for the perfect functioning of all processes

How Should the Logistics Processes of the Business be Managed to Achieve Success in the E-Commerce Market?

There are principles to follow for maintaining a successful e-commerce logistics process. E-commerce companies need to work with corporate solution partners who adopt these principles as a policy for a smooth and profitable process. E-commerce websites are shopping areas that are valued based on the customer experience. Therefore, it is highly critical for them to provide the same standard services to every customer for every order.  It can be said that the delivery process is among the most important steps of this service. Therefore, it is best to work with a logistics company that offers the most affordable and high-quality services. However, since e-commerce is a sector that keeps up with the digital world and, thus, the innovations, the logistics companies with which businesses work need to keep up with all kinds of innovations and changes.

What is the Importance of Proper Management of Return Logistics Process in E-Commerce?

In e-commerce, the logistics of the return process are as important as the logistics of the sales process. A good e-commerce company should carry out product returns with perfect service quality in order to provide good services to its customers. Practical solutions for e-commerce return logistics make it faster and easier to receive products from customers and hand them over to the seller. This allows for meeting the customers' requests most efficiently and accelerates the refund process. Providing fast and reliable services in return logistics helps your customers prefer your company for their next online shopping. This will both make it easier for your company to grow and strengthen your brand image.

A good e-commerce logistics service should act with an understanding that embraces both current conditions and future trends. Another point that is important for the customers is traceability. The e-commerce logistics service is responsible for the communication between the customer and the company and should provide both parties with up-to-date information on the progress until delivery to the buyer. Therefore, working with a good logistics partner ensures that your business flows properly and you gain a reputation in the eyes of your customers.