Sector Cosmetic

Despite external factors such as the pandemic, the cosmetic sector grows day by day, contributing to the Turkish economy. The report of the Ministry of Trade dated March 2021 states that the cosmetics sector achieves 10% growth per year. So much so that, according to the same report, the cosmetics economy's export side, which reached TRY 15 billion in size, increased by 18.6 percent in 2019 and 2.7 percent in 2020 compared to the previous year.

Furthermore, due to the incentives created to support aromatic plant cultivation and the legislative arrangements for and support of organic agriculture in recent years in Türkiye, natural resources are used much more efficiently, especially in producing natural cosmetic products and medicines. Accordingly, the importance of cosmetic logistics has also increased as a result of developments in the field of raw materials. Cosmetic logistics are responsible for transporting cosmetic models, which are highly sensitive and must be transported at a specific temperature and humidity to their respective destinations without damage or loss of quality.



 

Success in the Cosmetics Industry Depends on Cosmetics Logistics

As stated in TÜSİAD's report titled Analysis of Agriculture and Food Sector in the Context of Sustainable Growth, Improvements in Logistics and Food Chain, every process includes logistics activities in agricultural production, which forms the basis of cosmetic production. Besides, most of the losses in agricultural products are caused by logistical problems. The key to reaching quality products and growing in the cosmetic industry is the support of cosmetic logistics. The points that reveal the importance of cosmetic logistics are as follows:

● Many cosmetic products need to be transported without sunlight, at low humidity and ideal temperature.

● Many cosmetic products are put on the market with breakable bottles. Flexible solutions should be produced for undamaged delivery in product transfers.

● The cosmetic industry has unique requirements such as control of expiration date, lot, and serial number. Audit mechanisms are vital in logistics activities.

● Reverse logistics and product return processes are essential elements of cosmetic logistics. In particular, the logistics infrastructure needs to be strong for routine processes such as end-of-season collection and acceptance of returns.

● Warehousing, logistics, stock control, inventory tracking, and product packaging of sensitive and fragile products refer to a wide range of value-added logistics services.

● Many cosmetic products containing chemicals pose risks such as fire and explosion when not stored correctly. The storage areas must comply with the legislation and the necessary precautions must be taken.

● Using the IT infrastructure to control online e-cosmetic orders from the field, the supply of products from the warehouse according to the demand, and the smooth delivery to the end user are parts of the cosmetic logistics services.


 

Sectoral Growth by Choosing the Right Logistics Partner

Working with a logistics partner suitable for growth in the national and international markets in the cosmetics sector helps minimize the loss costs incurred from the raw material process. A partner experienced in the field of cosmetic logistics helps to minimize damages and losses caused by packaging processes, unsuitable packaging materials, vehicle loading and unloading methods, or unsuitable storage areas. Besides, problems encountered by the end consumer due to physical conditions are prevented in order to decrease the need for a return. Accordingly, cosmetics brands become more likely to meet customer satisfaction. However, sectoral growth and success are possible with the combination of quality raw materials, proper production, and professional logistics processes.

Sertrans Logistics has been a professional solution partner for your logistics and transportation needs with its sector experience and expert staff for more than 30 years. Sertrans Logistics responds to its customers' whole or partial transport needs and ensures safe transport with a 99.9% damage-free rate. Furthermore, it provides logistics services for inventory control, storage services, warehousing, technical warehouse infrastructure, product tracking with RFID technology, and value-added services. You can gain strength in trade with Sertrans Logistics, which offers solutions to the special requirements of the cosmetics sector with its high-quality services and field experience.